I am blogging from the floor of SEMICON WEST 2006 . This is one of the world's largest and most important exhibitions in the semiconductor assembly realm - a real B2B Marcom hotspot. Indium is exhibiting here, as we have for decades.
I am very happy with our exhibit, and with our related Marcom activities. The entire Indium team has done another wonderful job. Additionally, the team we have working the exhibit (tech and sales people) are among the best in the industry.
After polling numerous exhibitors, media professionals, and customers, it seems unanimous that this exhibition is getting smaller and less meaningful every year. The Marcom challenge is to determine how to create a glowing ROI when the platform is shrinking. This will be the topic of a few discussions after we all return to our offices.