Be REAL About Your B2B Marcom Resources
As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferenc...
Rick Short's Blog
Individual Thought Leaders in B2B Marcom
n some business to business marketing communications corners there seems to be a reluctance to allow, enable, or encourage individuals to establish a ...
What Gets Measured Gets Managed - in B2B Marcom
Stand by the front office door each morning at 7:55AM and greet your staff. Thank each one for arriving early while looking at your watch. Point out t...
In B2B Marcom Endeavors, "Always Begin At The End"
Imagine the scene: a kindergarten class returns from gym to find each of their desks readied with construction paper, macaroni, glue, strands of color...
The Ultimate In Promotion
Capturing the absolute conviction of a true maven is, perhaps, the ultimate in promotion. Posers and spokesmodels need not apply. Advocacy, endor...
Virgin America Pre-Flight Video: Do NOT Encourage Them, People!
They're at it again. Those reprobates at Virgin. Will they ever learn? Virgin America recently unleashed another impertinent rendition of the s...
The Increasing Value Of Integrity In B2B Marketing Communications
In simpler times it was relatively easy to suss out a fraud. Life was simpler; everything was more transparent. Today's pervasive digital techn...
Party With The People In The Room
Imagine this: You're at a swinging Saturday night party when a person walks up and begins spouting corporate ad-speak at you. What!?! You...
There's ALWAYS a C in B2B Marcom
As business to business marketers, we've got a fancy label, "B2B". With that, comes an inclination, for some, to think that it's all...
Manage The B2B Marcom Environment, Not The Work
Indium Corporation recently received recognition for some Marcom results. I was asked to comment. Amongst my responses was this: “I was once tol...
Convey Your Passion: Demonstrate Your "Boring" B2B Product OUT OF CONTEXT
Some B2B Marcom (and Product Management and Sales) people lament that their products are, shall we say, "dry" and not as sexy as B2C product...
HubSpot's "39 Fantastic Inbound Marketing Blogs You Ought to Be Reading"
"39 Fantastic Inbound Marketing Blogs You Ought to Be Reading." -HubSpot Enough said. ...