Ever sent out a half-baked e-mail? You know, one you haven't even finished proofing yet? We all have, and it is because we are in such a hurry that we hit theSENDbutton prematurely.
Let's all try crafting our e-mails inREVERSEfrom now on!
REVERSE? I've been doing this technique for a couple of years (notEVERYtime, part-time, imperfectly). But it took grammar guruDan Santowto capture the technique so artfully.
It goes like this:
-write the body of your e-mail first
-fill in the subject line second
-add the recipients third (an e-mail can't be sent without this info)
Simple, painless, and so very helpful in saving our reputations and time.
ReadDan's full postingon this awesome suggestion for better B2B Marcom. Dan is anAWESOMEresource, so plan to spend extra time with his blog.
