Posted On: November 16th, 2011 | By: Rick Short

Authenticity in B2B Marcom

Your audience doesn't want to read stuff from a person who is fishing around for things that customers want to read about. The people that trul...

Posted On: November 16th, 2011 | By: Dr. Ron Lasky

SMTA Guadalajara Chapter Kick Off Meeting

Folks, The Guadalajara (GDL), MX Chapter of the SMTA held their first meeting on November 9 and 10 at CETI in GDL. Approximately 70 engineers from......

Posted On: November 15th, 2011 | By: Dr. Andy Mackie

Solder Paste and Flux Dip Depth: II

Following on from our discussions of last time... As you will recall from the previous post on this topic, My friend and colleague Chris Nash and I w...

Posted On: November 14th, 2011 | By: Rick Short

B2B Marcom Imperative: Help Your Staff Earn "Recognized Industry Expert" Status

“12 Ways To Become A Recognized Expert” is the title of......

Posted On: November 11th, 2011 | By: Eric Bastow

Intermetallics In Soldering

Intermetallics are a necessary evil in the metal-to-metal bonding world, which definitely includes soldering. There are two basic ways that metal will...

Posted On: November 11th, 2011 | By: Rick Short

CHANGE: Keep Growing Your B2B Marcom Strengths

Ultimately, our business-to-business marcom skills, capabilities, execution, and growth boil down to people. When we’re vibrant, progressive, an...

Posted On: November 9th, 2011 | By: Dr. Andy Mackie

Solder Paste and Flux Dip Depth: I

My friend and colleague Chris Nash and I were recently discussing some puzzling results for low dip height found during testing of package-on-pac...

Posted On: November 8th, 2011 | By: Indium Corporation®

Recycling Solder Dross

Anyone who has used wave soldering to assemble PCBs knows about that chunky layer of metal that collects on the smooth surface of the molten solder.&n...