B2B Marcom Imperative: Help Your Staff Earn "Recognized Industry Expert" Status
“12 Ways To Become A Recognized Expert” is the title of......
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Intermetallics In Soldering
Intermetallics are a necessary evil in the metal-to-metal bonding world, which definitely includes soldering. There are two basic ways that metal will...
CHANGE: Keep Growing Your B2B Marcom Strengths
Ultimately, our business-to-business marcom skills, capabilities, execution, and growth boil down to people. When we’re vibrant, progressive, an...
Solder Paste and Flux Dip Depth: I
My friend and colleague Chris Nash and I were recently discussing some puzzling results for low dip height found during testing of package-on-pac...
Recycling Solder Dross
Anyone who has used wave soldering to assemble PCBs knows about that chunky layer of metal that collects on the smooth surface of the molten solder.&n...
Solving the QFN Voiding Problem With Solder Preforms
Folks, Rob heads to Guadalajara to solve the QFN voiding problem...... As Rob sat on the airplane, he was excited to go to GDL (Guadalajara, Mexi...
ALWAYS BEGIN AT THE END: Goal-oriented B2B Marcom
I say this nearly every day: "Always begin at the end." It's my way of reminding people to perform their B2B mar...
SPI 2011 Review
As unlikely as it sounds, your reaction to this picture is probably similar to my reaction to Solar Power International 2011.......
Indium Flux #2 的用途: Soldering to Stainless Steel & Other Medical Applications
最近越来越多的客户都在询问Indium Flux #2，其中有...
Set Marketing Communications (Marcom) GOALS for Trade Shows, Exhibitions, & Conferences
OK – right up front you got me. We need to set GOALS for EVERY marcom activity. Trade shows, exhibitions, and conferences are nothing special in...
QFN Reliability in SMT Electronics Assembly
Folks, Let’s look in on Rob: Rob looked at the new photo of Patty and their twin sons Peter and Michael. What a handful those two 18 month-...