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B2B Crisis Marcom: 12 Critical Principles
If you've been in business to business marketing communications for any length of time you've heard parts of this. If you are a newbie, this m...
Solder Preforms in a Hurry
I recently visited a customer that was doing a lot of hand soldering. I always marvel at the variety of techniques and processes that are developed in...
PODCAST: Chrysler's Errant Tweet, B2B Marcom Spending Rising, LinkedIn Crowd Sourcing
Listen up! I just participated in a podcast that covers some meaningful B2B Marketing Communications topics. Click the image &nb...
B2B Marketing Communications Can Be FUN Once In A While
Here's an example of a hot new B2C video, being shown on Air New Zealand flights. It features fitness guru Richard Simmons, up to his usual a...
Process Optimization
Folks, It was Wednesday evening and I had just finished a brief pitch on applications of SPC to a group of twenty. I was followed by Jim Ha...
B2B Marketing Communications (Marcom) Needs New Job Descriptions
An analogy. Follow me on this one. RESIDENCE "A": This Saskatchewan sod house was built in 1907 with the tools and technology of th...
Teardown of iPad 2
Folks, HIS iSuppli performed a teardown analysis of an iPad . They estimate that the cost of the bill of materials (BOM) is $336....
Tin Whiskers found in NASA Study of Toyota Unintended Acceleration Issue
Folks, Many people responded to my recent post, In Search of Tin Whisker Fails in Lead-Free Soldering. A few pointed out that the rece...