Solder Metal Prices Skyrocket, Especially Silver
Folks, Many people have been infatuated by the price of gold in recent months, but the price of silver has also skyrocketed. In 2000 silver was a...
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Moving from Silver Epoxy to Solder in Power Semiconductor Packaging
At the time of writing, the price of silver (Ag) was approaching the USD$50/tr.oz. (Troy ounce) level, and threatening to go higher. With 1 Troy ounce...
Crucible Filling for Thermal Evaporation
I have been further examining material optimization for thermal evaporation to prepare an upcoming poster session at the Society of Vacuum Coaters (SV...
B2B Crisis Marcom: 12 Critical Principles
If you've been in business to business marketing communications for any length of time you've heard parts of this. If you are a newbie, this m...
Solder Preforms in a Hurry
I recently visited a customer that was doing a lot of hand soldering. I always marvel at the variety of techniques and processes that are developed in...
PODCAST: Chrysler's Errant Tweet, B2B Marcom Spending Rising, LinkedIn Crowd Sourcing
Listen up! I just participated in a podcast that covers some meaningful B2B Marketing Communications topics. Click the image &nb...
B2B Marketing Communications Can Be FUN Once In A While
Here's an example of a hot new B2C video, being shown on Air New Zealand flights. It features fitness guru Richard Simmons, up to his usual a...
Process Optimization
Folks, It was Wednesday evening and I had just finished a brief pitch on applications of SPC to a group of twenty. I was followed by Jim Ha...
B2B Marketing Communications (Marcom) Needs New Job Descriptions
An analogy. Follow me on this one. RESIDENCE "A": This Saskatchewan sod house was built in 1907 with the tools and technology of th...