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Differentiate On The CUSTOMERS' Issues in B2B Marcom
Last week I read an excellent post on FREIGHT DAWG: The Logistics Blawg, written by Eric Joiner. The post, titled, "Pure...
So what is solder anyway?
After spending a couple of days at some Indium Corporation NanoFoil® customers, I am back in front of my computer working on customer trip reports...
Lack of Data to Support "Tin Whiskers' Being Major Reliability Concern for Toyota
Folks, Bob Landman’s comments to my tin whisker posts appear below. Friendly dialogue such as this helps us to all learn more and is ...
NanoFoil®: Low-Void Solder Bonding Under Pressure
So, I figured while I’m at 30,000 feet in an airplane on free wi-fi (how long have we waited for this? Thank you AirTran®!), it would be a p...
Thermal Management with Indium-Indium 101
Indium metal has grown into its starring role in recent years as an excellent thermal management / thermal interface material. While the thermal...
B2B Blogs: A Big List!
I am proud to say that this blog was listed in the 2009 BIG LIST OF B2B BLOGS. But don't click the link just to...
Talk With Your Customers Where THEY Want To Talk
In the old days, business to business (BtoB, B2B) Marcom professionals would utilize the (relative to today) few media channels to talk TO ...
Are Solder-Related Tin Whiskers Implicated in Toyota Sudden Acceleration Issues?
Folks, After my recent post on the fact that there was no data linking tin whiskers to the Toyota sudden acceleration issues, there continue to be m...
B2B Marcom Tip: Converse WITH Your Customers
Don't know how I missed this excellent ad when it was released two years ago, but I did. If you see YOUR practices being lampooned, then make...