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BtoB Social Media Target Audience: Hunters or Farmers?
Seth Godin has authored ANOTHER excellent post (when HASN'T HE?), titled, "Hunters and Farmers." In it he posits that so...
Dr. Alan Rae: Nanotechnology in Electronics Assembly
I caught up with Alan Rae after a recent IWLPC committee meeting, where he jokingly asked me to, “Stop asking important questions” –...
Transparency In BtoB Social Media
There is a lot of excellent discussion occurring these days regarding transparency in business to business (BtoB, B to B, B2B) social media. I &#...
Toby Bloomberg & John Cass Survey: 30+ Diverse Opinions On Social Media Agency Transparency
How to handle social media transparency? Well, we first need to understand that there are precious few concrete rules with which to comply. We each...
Patty, Pete and John Confront "The Big O"
Patty, Pete, and John prepare to do battle with “The Big O.” Patty and Pete were able to squeeze in 9 holes of golf, though it was really ...
What Does Shelf Life Mean to You?
Shelf life means different things in different situations. Post something on the internet and it will last forever. Leave fresh fruit out ...
NanoFoil® and the Grilled Cheese Incident
Having worked with NanoFoil® for over two years, I've tried just about every way possible to explain what it is, where it comes from, and why ...
Apple iPad Video Pulls Some Wrong B2B Marcom Levers
We BtoB Marcom practitioners keep a keen eye out for anything related to business communications. So, Apple's much-awaited release of their iPad (...