Solder Shelf Life as Explained by Eric Bastow
Shelf life of solder is a concern that is raised by customers on a somewhat regular basis. Solder pastes typically have a well defined shelf lif...
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Pb-Free Bar Solder Dilemma: Price vs. Performance
Many consumer electronics transitioned to Pb-Free 4-5 years ago. However, there are still a substantial number of electronics being built with S...
Patty and Pete: An Audit on Their Own
Folks, Patty was eating her lunch at her desk while reading Golf Digest. She had been training with weights, performing stretches, and getting less...
Virtual Trade Shows: Analagous To Skype
Let's use an analogy to discuss virtual trade shows in business to business (B2B) Marketing Communications. In the old days, if you wanted...
Neural Networks and Market Intelligence
Just before the New Year, I had the opportunity to sit down with my old friend and colleague Dr Conrad Sorenson. Conrad is an expert in the fusion of ...
Publish or Perish (PS: You already did)
In today's B2B Marcom, you must be a publisher, or you will suffer. Social media (blogs, twitter, facebook, YouTube, websites, etc. all enabl...
Forming Gas I: What is it?
Forming gas is a complicated topic, so I will provide some preliminary background in this section, then get into the soldering part next time. Don&rsq...
Social Media As A Sales Tool
I was recently interviewed by Ryan Miller, social media strategist, blogger, and fellow musician, at my favorite coffee house, The Tramonta...
Is it Time to Create Real Awards for Our Industry?
The following article was written by Steve Gold, of EMS007. The topic is of tremendous importance to any B2B Marcom pro...