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Virtual Trade Shows: Analagous To Skype
Let's use an analogy to discuss virtual trade shows in business to business (B2B) Marketing Communications. In the old days, if you wanted...
Neural Networks and Market Intelligence
Just before the New Year, I had the opportunity to sit down with my old friend and colleague Dr Conrad Sorenson. Conrad is an expert in the fusion of ...
Publish or Perish (PS: You already did)
In today's B2B Marcom, you must be a publisher, or you will suffer. Social media (blogs, twitter, facebook, YouTube, websites, etc. all enabl...
Forming Gas I: What is it?
Forming gas is a complicated topic, so I will provide some preliminary background in this section, then get into the soldering part next time. Don&rsq...
Social Media As A Sales Tool
I was recently interviewed by Ryan Miller, social media strategist, blogger, and fellow musician, at my favorite coffee house, The Tramonta...
Is it Time to Create Real Awards for Our Industry?
The following article was written by Steve Gold, of EMS007. The topic is of tremendous importance to any B2B Marcom pro...
Get the Most Out of Your Next Trade Show
In an earlier post I listed some tips for tech guys to get the most out of their trade show experience. One of the readers mentioned that it woul...
PEOPLE in B2B Marcom
I was recently interviewed by Ryan Miller, social media strategist, blogger, and fellow musician, at my favorite coffee house, The Tramonta...