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RoHS to Ban All Halogens?
There is a proposal into the EU to add to the RoHS legislation by restricting all halogenated flame retardants. You can find that proposal...
Understanding Gold on Nickel
The use of gold layers deposited onto nickel is standard in many industries, from DRAM memory module edge connectors, to electrical test probe co...
Online Shopping With That Local Flavor
"Web sites will replace brick-and-mortar stores within five years. I realize that's a bold prediction, but here's why." ...
Searchal Media
I have been emphasizing the convergence of search and social media in my business to business marcom (btob, b2b) practice for a long time. I ...
Will TWEET For Water
"Researchers at New York University's interactive telecommunications program have come up with a device that allows plants to tell owners w...
Designing with a Performance Phase Change Material
Generically, a phase change material is one which will store or release energy when it changes phase from solid to liquid or liquid to solid. Acc...
Lean: The Good News
Folks, Six Sigma has been with us for about 25 years and while embraced by many is not without controversy. “Lean” , however h...
Good Business to Business Marcom Requires Imagination Plus Enthusiasm
Admit it. We’ve all said it: “No one will care about this. It’s mundane and boring.” Well, here’s a real sleeper...
The final piece of the puzzle
There is nothing more frustrating than going through an entire process (whether it is putting together a puzzle or manufacturing a product) only to fi...
TELL A STORY: use an Audio Slideshow in B2B Marcom
I've posted on the topic of telling a story in B2B Marcom. Twice, actually. Like many good ideas, the question becomes, "how?&...