Online Shopping With That Local Flavor
"Web sites will replace brick-and-mortar stores within five years. I realize that's a bold prediction, but here's why." ...
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Searchal Media
I have been emphasizing the convergence of search and social media in my business to business marcom (btob, b2b) practice for a long time. I ...
Will TWEET For Water
"Researchers at New York University's interactive telecommunications program have come up with a device that allows plants to tell owners w...
Designing with a Performance Phase Change Material
Generically, a phase change material is one which will store or release energy when it changes phase from solid to liquid or liquid to solid. Acc...
Lean: The Good News
Folks, Six Sigma has been with us for about 25 years and while embraced by many is not without controversy. “Lean” , however h...
Good Business to Business Marcom Requires Imagination Plus Enthusiasm
Admit it. We’ve all said it: “No one will care about this. It’s mundane and boring.” Well, here’s a real sleeper...
The final piece of the puzzle
There is nothing more frustrating than going through an entire process (whether it is putting together a puzzle or manufacturing a product) only to fi...
TELL A STORY: use an Audio Slideshow in B2B Marcom
I've posted on the topic of telling a story in B2B Marcom. Twice, actually. Like many good ideas, the question becomes, "how?&...
Air or Nitrogen Atmosphere for BGA Rework
This is one the best BGA rework tutorials I’ve seen so far. I’m a sucker for video tutorials and these videos do a pretty good job o...