All Categories
"Promotional Items vs. "Tsotchkes"
According to a website I just visited (to remain nameless), “A good customer is your most valuable asset and giving them free promotional pens i...
ENERGY in B2B Marcom
People say that dogs sense fear. I wonder if dogs say that PEOPLE sense fear. Of course, we do. A good friend, Barry Matties of EMS0...
An Interview with Patty
Folks, While at SMTAI a few weeks ago, I ran into Patty. She agreed to sit down for an interview. Here it......
Technical Support for Hand Soldering
In an earlier post, I mentioned how hard it was to get technical support from some equipment vendors. In......
TELL A STORY: Especially In B2B Marcom
A recent post of mine is titled TELL A STORY: EVEN IN B2B MARCOM. I really am committed to this concept, so here is some more on that theme....
Veterans' Day / Armistice Day - November 11th
Many of you know that my brother, Wing Commander Kevin Mackie, returned from his tour of duty in Khandahar, Afghanistan, at the beginning of this year...
Halogen-free Fluxes: Standards Status Report
As a supplier of electronics materials, Indium Corporation is constantly faced with customer requests for “halogen-free” (HF) soldering fl...
Anxiously Awaiting TMV™ (Through Mold Via) PoP Dummy Components
Source: Amkor The new TVM™ PoP components......
A Clean Laboratory
If you’re a reader of this blog, you most likely deal with solder paste, flux, or some other messy material. How can you keep these materi...