The End of The Professor's Visit to ACME
So far the meeting with The Professor had proven very valuable John thought. He was anxious to hear the other suggestions The Professor had. &nbs...
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The Professor's Second Visit to ACME Continues
The continuation of The Professor’s second visit to ACME...... “Well what should we do Professor?” John said weakly. “Cl...
Uncomfortable Video
I just conducted this potentially interesting video interview of a team mate (we were trying to tell Tim's target audience about the cool tec...
From One Engineer To Another
Historically, B2B Marcom in the electronics manufacturing arena has involved professional Marketing Communications (Marcom) staff inser...
The Professor at ACME
Folks, Business was good at ACME. Even in these challenging times, the company’s three assembly lines could not keep up with demand.&...
Why use flux?
Flux & Substrate Compatibility Flux is a liquid, solid or gaseous material which, when heated, speeds up and/or promotes wetting of th...
Solder Paste – Mixing and Metal Loading
Once the flux has been formulated and scaled up it then must be mixed with solder powder. The mixing procedure and equipment must be capable of provid...
Elevator Pitches in B2B Marcom
There we were, deep in the forest, exhausted from our hike through the deep, fluffy snow. As we paused on a ridge, gulping the frosty winter air, my d...
The Elevator Speech and Beyond
Use the link in the text to get to Guy's cool video. As I just posted, an effective elevator speech is a powerful tool for earning that al...
Solder Paste – Flux
The second main ingredient in solder paste is the flux (vehicle). Flux is a very complex group of chemicals/materials that must be able to do a number...
Temperature Driven Applications for Fusible Alloys
Considering a fusible alloy as a solution really starts with the applications temperature profile. When cooking a turkey (pop-up timer) ...