Uncomfortable Video
I just conducted this potentially interesting video interview of a team mate (we were trying to tell Tim's target audience about the cool tec...
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From One Engineer To Another
Historically, B2B Marcom in the electronics manufacturing arena has involved professional Marketing Communications (Marcom) staff inser...
The Professor at ACME
Folks, Business was good at ACME. Even in these challenging times, the company’s three assembly lines could not keep up with demand.&...
Why use flux?
Flux & Substrate Compatibility Flux is a liquid, solid or gaseous material which, when heated, speeds up and/or promotes wetting of th...
Solder Paste – Mixing and Metal Loading
Once the flux has been formulated and scaled up it then must be mixed with solder powder. The mixing procedure and equipment must be capable of provid...
Elevator Pitches in B2B Marcom
There we were, deep in the forest, exhausted from our hike through the deep, fluffy snow. As we paused on a ridge, gulping the frosty winter air, my d...
The Elevator Speech and Beyond
Use the link in the text to get to Guy's cool video. As I just posted, an effective elevator speech is a powerful tool for earning that al...
Solder Paste – Flux
The second main ingredient in solder paste is the flux (vehicle). Flux is a very complex group of chemicals/materials that must be able to do a number...
Temperature Driven Applications for Fusible Alloys
Considering a fusible alloy as a solution really starts with the applications temperature profile. When cooking a turkey (pop-up timer) ...
Solder Paste – Powder
Once an alloy has been made it then needs to be fashioned into very small spherical particles, often referred to as solder......
Solder Paste – Alloys
Much to the surprise of the SnPb and SAC alloy consuming world, there are a number of alloys available in solder paste, each with their own unique mel...
Eutectic Gold Tin (AuSn)
Eutectic Gold Tin (AuSn) with a composition of 80Au20Sn is a unique material. This particular alloy of gold tin (AuSn) is considered a solder be...