Facts, Not Fluff, in B2B Marcom
"It takes savvy marketing to break through to electronics engineers, a group that wants straightforward information and facts, not overblown mark...
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Package-on-Package Solder Paste for a High Yield Process
From a mechanical perspective, larger solder joints are generally preferred when assembling package-on-package (PoP) components. Just as ...
Walking A Mile In THESE B2B Marcom Shoes
B2B Marcom is part of a chain of events: marketing creates new products, product managers organize the salient points, Marcom puts the message forth, ...
Trade Show Set Up
The day or two before a trade show can be a time of excitement, stress, fun, or even agony. It all depends on preparation, experience, and luck. As B2...
Are You Ready for SMTA Process Engineer Certification (With Solution Update)
Folks, Since 2002 SMTA has had an SMT Process Engineer Certification Program that was developed by Jim Hall, Phil Zarrow and me. Some folks are ...
Wafer Flux for a High Yield Process
Wafer fluxes seem pretty simple, just some liquid that helps form bumps on an electroplated wafer. The truth......
Ball Attach Flux for a High Yield Process
If you have been hoping that you current BGA process doesn’t fall victim to non-wets, it’s time to gain......
Solder Spheres for a High Yield Process
Surprises are rarely a good thing in production. High quality spheres minimize those ‘surprises’ when building BGAs and......
Meet the Bloggers at SMTAI
Folks, Well, I arrived at SMTAI a few days early to take my wife, daughter and two granddaughters to Disney World. We averaged 7 miles of w...
Meet The Bloggers – An Interesting Mix
As mentioned last week, we are holding another Meet The Bloggers at SMTAI on Aug. 20th. If you are......