A Little B2B Viral Elfing, Anyone?
Who DIDN'T Elf themself this season? OfficeMax's wildly-popular ELF YOURSELF campaign enjoyed a second smash season in ...
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Twinkies, Cockroaches, and Solder
We might as well add solder to the list of things that will still be around after a nuclear blast. I think everyone that has been in a......
Conductive Epoxy
Conductive epoxy is a polymer matrix with flakes of silver mixed into it. These silver flakes span a distance of about 40 microns or less. The silver....
B2B Marcom Follows B2C
"People online want to watch for free, because they can get content for free via piracy," said Fox digital media's Dan Fawcett.&nbs...
Push It To The Limit
One very important part of materials testing is to find the usable limits of a material before it becomes a released product. Some customers like to u...
More from Tim Jensen on Halide-Free Soldering
Folks, A few days ago, I promised more from Tim Jensen on Halide-free soldering. Here it is: DR: There is a significant push in the electronics indust...
Naming Your Baby
Being part of new product development sometimes involves coming up with an appropriate title for the new flux, underfill, or alloy that is ready to fa...
Application Engineering
Part of having a hobby is to learn as much as you can about that area of interest. Most hobbies have a ‘glass ceiling’ when you discover y...
Newest Online Video Ad Released
Indium Corporation is releasing our newest online video ad over this weekend. It is the second installment in our OBSESSED ad series. Following on the...
Electronic Newsletters: Ad Nauseum!
Is it the cumulative effect of so many e-newsletters over so many years? Is it the backlog of pent-up e-newsletters that accumulated in my IN box over...
Can You See The Real Mii?
I posted on the WOM strength of the hot Nintendo Wii over the summer. It soon became this Christmas’ hottest “must-have” game. Lucki...