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The Reason for RoHS: Safe and Plentiful Recycling
Folks, In a world drowning in electronic waste, where less than 10% of electronics are recycled, RoHS is more about recycling, than protecting the env...
MarketingProfs B2B Social Media Marcom Conference
I wish I was there! This event sounds awesome. MarketingProfs (a group that has helped me learn a lot) just held what looks lik...
Overclocking at IMAPS 2007
Amanda and I recently spoke at the last IMAPS workshop in San Jose last week. The event was a great success. I did however take away one thing especia...
B2B Marcom: CHINA
While at NEPCON South China in Shenzhen, PRC I was interviewed by Steve Gold of REAL TIME WITH... This organization is inventing modern media in the B...
Janeth y Violetta
Folks, One of the stories I was remiss in sharing this summer was that of Janeth Rivera y (“y” is Spanish for “and”) Violetta ...
An Interesting Perspective on B2B Marcom
just ran across what appears to be a very interesting, and potentially valuable, blog – if you dig B2B Marcom that is. Marcom Broadband...
Leapfrog Yourself
Imagine my satisfaction upon receiving this email from an internal customer (a Product Manager that relies upon my department for B2B Marcom guidance,...
Occam Webinar Adds Little New
Folks, I attended Verdant’s Occam Webinar yesterday. Verdant’s Joe Fjelstad was the speaker. As the webinar began, I was reminded what a n...
Target Audience: 90% NAKED!
Last night I participated in an online conversation with Roxanne Darling, CEO of Barefeet Studios. The conversation was moderated ...
Business Case Questions for Occam
Folks, In continuing to ask friendly questions about the Occam Process, see the fictitious vignette that follows. Please feel free to share your thoug...