Leo Burnett On FUN
“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot b...
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UGC in B2B?
User-generated content (UGC) is all the rage. Who hasn't heard the story of high school teacher George Masters' homemade iPod mini commer...
Industry's FIRST B2B Online Video Ads
I am proud to say that INDIUM’s Marcom team has achieved another first. This week we unleashed the electronics assembly materials industry&rsquo...
Is it safe to mix leaded and lead-free wash lines?
Folks, David asks: I am the Process Engineer at a small contract electronics firm and I could use some help. I have been asked to find out what kinds ...
Blogrolls
It seems that every blogger has a blogroll - a list of links to recommended blogs. I offer a blogroll, too (in my right-hand column). Thi...
Word Wise
It isn’t often that I make something “REQUIRED READING“ for my Marcom team. But here is a case where the edict reaches out into the ...
Two Second Reduction in Cycle Time = $600K per Year on the Average SMT Line
Folks, Much of my work is related to productivity improvement on SMT assembly lines. When one considers that the electronics assembly industry manufac...
Interest in Formula for Calculating Alloy Density Still Keen
Folks, The technique to calculate density of an alloy still attracts interest about a year after I first discussed it. Although I am pleased to shar...
RoHS-Like Federal Legislation
Folks, Loyal reader Carl sends this newsclip: RoHS-Like Federal Legislation Rep. Hilda Solis (D-CA), slated to take over the top spot in the House Ene...
Viral Marketing Rules!
No, I am not chaneling FAST TIMES AT RIDGEMONT HIGH's Jeff Spicoli. I mean to say that there ARE rules involved with...
History of 2/3rds of Defects from Stencil Printing
Folks, In my recent SMT column, “It Pays to be Data Driven,” I asked if anyone new the source of the well accepted industry adage that 2/3...
U.S. Should Adopt RoHS-Like Law, Poll Findings Suggest
Folks, A recent Manufacturing Net article states that a 3 month online poll of over 1500 people found that by a 2 to 1 margin the polltakers favor a.....