Viral Marketing
Viral Marketing is a hot way to get the word out on your product or services. And the viral word goes DEEP into the consumers' hear...
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Semicon West 2006
I am blogging from the floor of SEMICON WEST 2006 . This is one of the world’s largest and most important exhibitions in the semiconductor......
Packaging Materials are not covered under RoHS
Folks, I have had a number of questions about Packaging Materials (i.e. the box the electronics comes in) being covered under RoHS. Packaging material...
Award-Winning Exhibit Design
Trade shows (exhibitions) are a key part of many B2B Marcom programs – they certainly are here at Indium. We put a lot of effort into devising, ...
B2B Blogging Webinar
I recently gave a webinar in conjunction with the ISBM (a great organization – highly recommended). The topic was (of course) B2B Blogging. You ...
A MARCOM NIGHTMARE, or is it?
First, watch the Comcast video of the ugliest customer service debacle I've ever seen... ...Caught the video? OK, then read...
RoHS D Day +0
Folks, Well today is “The Day,” RoHS starts, but the furor continues. I would like to review some points: 1. The EU and the world are chok...
Dr. Ron's Summer Class One of Largest in Dartmouth History
Folks, Most of you know that when I am not working on lead-free solder or WEEE and RoHS, I am teaching at Dartmouth. My summer course, Materials:......
BLOGS: Business's Most Valuable Marketing Tool?
"Believe it or not, a blog need not be minute-by-minute updates of mindless self-centered blather. Or pompous political posturing. Or miles and m...
Best B2B Marketing Blog
Marketing Sherpa recently staged a contest to find the Top 10 Best Blogs & Best Podcast of 2006: Readers' Choice. The winner in the ...
Dr. Ron in China
Folks, One of the big holes in my resume is that I have never been to China. That shortcoming has just been resolved. On June 7 at 10:35PM local ti...
"Put on the Market," Still Causing Confusion
Don writes: Dr. Ron, At the following link, I saw this: Q: What should I do with my inventory of non-RoHS compliant products after July 2006? ...