A MARCOM NIGHTMARE, or is it?
First, watch the Comcast video of the ugliest customer service debacle I've ever seen... ...Caught the video? OK, then read...
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RoHS D Day +0
Folks, Well today is “The Day,” RoHS starts, but the furor continues. I would like to review some points: 1. The EU and the world are chok...
Dr. Ron's Summer Class One of Largest in Dartmouth History
Folks, Most of you know that when I am not working on lead-free solder or WEEE and RoHS, I am teaching at Dartmouth. My summer course, Materials:......
BLOGS: Business's Most Valuable Marketing Tool?
"Believe it or not, a blog need not be minute-by-minute updates of mindless self-centered blather. Or pompous political posturing. Or miles and m...
Best B2B Marketing Blog
Marketing Sherpa recently staged a contest to find the Top 10 Best Blogs & Best Podcast of 2006: Readers' Choice. The winner in the ...
Dr. Ron in China
Folks, One of the big holes in my resume is that I have never been to China. That shortcoming has just been resolved. On June 7 at 10:35PM local ti...
"Put on the Market," Still Causing Confusion
Don writes: Dr. Ron, At the following link, I saw this: Q: What should I do with my inventory of non-RoHS compliant products after July 2006? ...
"Good blogging is good writing... with a twist"
Debbie Weil knows her stuff when it comes to Marcom. Her blog, BlogWrite For CEOs , is a great resource. A recent posting, titled,&n...
B2B Blogging Webinar: Leading "A New Evolution of Marketing"
I will be leading a "journey" into the world of B2B Blogging during an ISBM webinar on Tuesday, June 13, 2006 ...
May 13 Swatch Posting Generates Much Debate
Folks, If there is anything that I hope my blog does is to generate useful debate about the happenings in the electronics industry to help us all pros...
LEARNING: A Good E-Mail
I received an e-mail from an organization called Entertainment Engineering this morning. The gist of the message was that they wanted me to ...
People Still Not Getting the Purpose of RoHS
Folks, People in the solder and leadfree world still do not understand the prime reason for RoHS: To make recycling easier. A recent article about Swa...