Walk The Line
Is it just me or are you psyched about the upcoming Johnny Cash tribute movie, Walk The Line? If you don't know Johnny Cash, then read this brief ...
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Trends Observed at Workshops and IPC's Leadfree Electronics Assembly Forum
Folks, In the last 3 weeks I have given “Lead-Free” (Really WEEE/RoHS Compliant Assembly) workshops at Toronto, Salt Lake City, Manchester...
We Share Your Pain
An important part of customer service is to share the user experience. And an important component of Marcom is to convey to the customers that your co...
Vlogging is Way Harder Than Blogging
Vlogs (video blogs) are the simple combination of everything bloggy with video. Sounds easy, but it can be pretty rough. On top of The 4 Ps of Bloggin...
IPC 1752 Materials Declaration Sheet Ready to Try
Folks, IPC 1752 RoHS Materials Declaration Sheet is ready to evaluate. I see this as a big advance for RoHS compliance. IPC 1752 is free......
Should I Blog For My Business?
I hear this question from friends and colleagues in B2B Marcom (business to business marketing communications). It's a good one. When asked, I oft...
SAC Alloy for RoHS Compliant Solder Paste: Still on Target
Folks, I read with dismay this week, an advertisement in an electronic assembly trade journal touting a “drop in” solder paste. The solder...
Stowe Boyd Interview
Stowe Boyd is an icon in the blogging world. He is the President of Corante and the editor of Get Real. Stowe describes himself as follows: Stowe Boyd...
ATExpo Guest Moblog
Indium’s Marcom Supervisor, Anita Brown, is responsible for leading the team that planned, created, and implemented our exhibit at this weekR...
"Putting on the Market" .... Hope Springs Eternal
Folks, Carl has sent many notes Re the definition of “putting on the market.” He is working with a relatively large company that has decid...
Blogging LIVE From The DEMOfall Show
I am in Huntington Beach, California, attending the DEMOfall show. According to their website, “DEMOfall 2005 is the premier event to make conne...
Chip Scale Blog Review
Chip Scale Review magazine has just published an editorial on B2B industry blogging. To my knowledge, it is the first such mass media treatment in our...