Posted On: July 8th, 2005 | By: Rick Short

POWER Your PowerPoint

Jeffrey Gitomer really nails the issue in this article. Read his list of "16.5 elements to look for, look out for, ... "&nbs...

Posted On: July 7th, 2005 | By: Rick Short

Make My Logo BIGGER!

Advertising is an important part of Marcom. Just like everyone else, advertisers occasionally go too far - even in theB2B arena. ...

Posted On: July 6th, 2005 | By: Rick Short

What's Big, Blue, and Blogs?

I met IBM's B2B Marcom expert Sher Taton (Corporate HQ, Armonk, NY, USA) at a recent American Marketing Association ...

Posted On: July 5th, 2005 | By: Dr. Ron Lasky

Comments on Handheld XRF Analyzers for RoHS Compliance Screening

Folks, Several companies have developed hand held units to aid in screening for RoHS compliance Let me start off by saying that I think such a unit wo...

Posted On: July 1st, 2005 | By: Dr. Ron Lasky

Dr. Ron's Class at Dartmouth is Largest of the Summer Courses

Folks, My class at Dartmouth, Materials: The Substance of Civilization has attracted almost 200 students or about 19% of the class of 2007. The 2007 s...

Posted On: June 29th, 2005 | By: Rick Short

Knee High By The 4th of July

On my buccolic commute home last night I bisected numerous plots of farm land. The smell of ripe strawberies on a steamy summer night was beyond descr...

Posted On: June 27th, 2005 | By: Dr. Ron Lasky

Dr. Ron and Rick Short Present at AMA Workshop on Blogs

Folks, This past Friday, I was asked to give a presentation on my blog by the American Marketing Association at their Boston Blog Workshop. My colleag...

Posted On: June 27th, 2005 | By: Rick Short

AMA Blogging Seminar

With a topic as dynamic as blogging, the latest AMA Hot Topic Series seminar, Blogs: Marketing Beyond The Website was pretty livel...

Posted On: June 27th, 2005 | By: Rick Short

One Hot Summer!

On a personal note, it has been mucho hot here in Upstate New York (and summer just arrived). On my way to lunch today I noticed that my car thermomet...

Posted On: June 24th, 2005 | By: Rick Short

4Ps of Blogging (A Birth Announcement)

Dr. Ron Lasky and I presented at the American Marketing Association's blogging seminar in Boston, MA today (image is of Dana VanDen...

Posted On: June 23rd, 2005 | By: Dr. Ron Lasky

Compact Fluorescent Lamp Exemptions

George writes: Dear Dr. Ron: The first exemption in the RoHS Annex is that of mercury in compact fluorescent lamps cannot exceed 5 mg per lamp. I woul...