An Interview with Lucia Forte: The Intern Experience
Lucia is our 2016 Marcom intern. Here is her perspective after working at Indium Corporation for 9 weeks....
Marcom
Be REAL About Your B2B Marcom Resources
As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferenc...
Individual Thought Leaders in B2B Marcom
n some business to business marketing communications corners there seems to be a reluctance to allow, enable, or encourage individuals to establish a ...
B2B Marcom Must "Plan To Sell"
B2B Marcom involves a lot of projects. We're always working on an event that needs literature, or a conference that requires a presentation and...
4Ps of Blogging (A Birth Announcement)
Dr. Ron Lasky and I presented at the American Marketing Association's blogging seminar in Boston, MA today (image is of Dana VanDen...
Got It Covered (again)
He is a Marcom Director's dream. Of course I am talking about our own Dr. Ning-Cheng Lee. He is smart, accomplished, proven, acknowledged, cr...
A Great Marcom Success Story
I am proud of a recent Marcom development executed by the Indium team. I want to use this space to thank each and everyone involved for their contribu...
The Way A Marcom Icon Ought To Be Remembered
A very well-written tribute by my friend, Mike Martel, for our friend Ron Daniels....
The 2nd Electronics Assembly Materials Blog
Let's welcome Intertronics to the blogosphere! Peter Swanson has joined the very few in this space and has begun offering access to h...
Pharma In The Dell
I have been asked to speak at a national conference on blogging in the Pharmaceutical Industry. As I reviewed this request, I considered the differenc...
Passing of an Electronics Industry Marcom Icon
Ron Daniels (1948-2005) passed unexpectedly over the weekend. Known as the former Editor at Circuits Assembly Magazine, a Principal Consultant at ...
NEPCON Shanghai
Indium is exhibiting at NEPCON Shanghai this week. Any Marcom practitioner will tell you that they need a few key things to make a show a success. ......
Marcom X-Games
If there was an X-Games of Marcom, these guys would be strong contenders. Check it out. Image is copyright CNN.com ...