Posted On: November 16th, 2019 | By: Dr. Ron Lasky

More on SMTA Pan Pacific 2020

I will be presenting this coming February at SMTA PanPac. Here are several reasons why you should come to this show....

Posted On: June 10th, 2019 | By: Indium Corporation®

Part of a Whole

Indium Corporation's Technical Support Engineers are often involved with different projects and departments on a daily basis. All these get us clo...

Posted On: April 30th, 2019 | By: Indium Corporation®

MORE THAN A JOB

Kay Parker, Technical Support Engineer at Indium Corporation, talks about her journey to Indium Corporation...

Posted On: September 26th, 2016 | By: Dr. Ron Lasky

Margin of Error in Political Polling

Folks, Many of us are fascinated by the Presidential electron this year. Some may also wonder what is meant by the margin of error in the poll n...

Posted On: October 23rd, 2014 | By: Rick Short

Be REAL About Your B2B Marcom Resources

As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferenc...

Posted On: October 8th, 2014 | By: Rick Short

Individual Thought Leaders in B2B Marcom

n some business to business marketing communications corners there seems to be a reluctance to allow, enable, or encourage individuals to establish a ...

Posted On: September 2nd, 2014 | By: Rick Short

What Gets Measured Gets Managed - in B2B Marcom

Stand by the front office door each morning at 7:55AM and greet your staff. Thank each one for arriving early while looking at your watch. Point out t...

Posted On: August 22nd, 2014 | By: Rick Short

In B2B Marcom Endeavors, "Always Begin At The End"

Imagine the scene: a kindergarten class returns from gym to find each of their desks readied with construction paper, macaroni, glue, strands of color...