I just read a blog post titled, "Five "Less Obvious" Powers of a Press Release". It is from the good people at Media Brains.
I liked it right away as it relates to making B2B Marcom tools work for us in multiple ways. We must consistently derive greater and greater value out of ALL our endeavors to truly rise above the average.
This posting, on the mb-businessblog website, quickly steps over the obvious and offers pretty insightful thinking behind each of their Five Less Obvious Powers. My favorite is:
2. Boosts search results
The content in press releases is by nature rich with key words, making it high-value content for Search Engine Optimization (SEO).
You can read more about this one power, and about all five, at the mb-businessblog website.