Indium is exhibiting at NEPCON Shanghai this week. Any Marcom practitioner will tell you that they need a few key things to make a show a success. To me, this list includes:
*a goal
*a plan
*inspired, motivated staff
*professional and creative exhibit vendor
*well-focused & promoted show
*good venue
I feel we have this list covered at NEPCON Shanghai. Here is a shot of one small corner of our exhibit.