A valuable piece of work has just been released. You may want to give it the once over - especially if you are considering blogging as one part of your B2B Marcom program.
The work is titled Northeastern University & Backbone Media BLOGGING SUCCESS STUDY and was championed by John Cass, Director, Blogging Strategies, Backbone Media, Inc.
Indium Corporation's blogging activities are included in the study - so I was fortunate to be able to experience the interview process and watch as this study came together.
The information in the study is rich and diverse. Here are some points that I like about it:
*Twenty blogs are included
*Recurring success factors are highlighted and discussed
*Meaningful topics receive focus, for example: company culture, the time investment, chosing the right blogger, content strategy, writing style, transparency, and more.
I've only read the study once so far. It contains so much information that I must reread it to get the full benefit. I can't wait to contact some of the other people in the study to learn from them.
You can find the Northeastern University & Backbone Media BLOGGING SUCCESS STUDY at this link. Enjoy! And good luck.