First of all, I sure picked a dumb title. MOST social media occurs between two or more people, face-to-face, chatting, like we've done for thousands of years, not online. But, the point I was aiming for was that there is such a hype about "online this" and "online that" that people are forgetting that we can make a very effective buzz between real people.
My article went on to discuss how Indium Corporation stirred things up at a trade show, right on the floor, getting the industry buzzing. You can also read about this cool B2B Marcom event on my blog.
PS: Hey Frost & Sullivan! You distorted my picture and added a few pounds to my face! Like I need that!