I just conducted this potentially interesting video interview of a team mate (we were trying to tell Tim's target audience about the cool tech papers we are presenting at an upcoming trade show and technical conference).
In the end, it feels uncomfortable, not fun, and a bit stiff.
Tim certainly knows his stuff. And the topics (new, valuable, data-rich tech papers) are exactly what we want to bring to market, and what our customers want. So, how did it turn out to be ... well, kind of dull?
I think it is a simple matter of both of us being just a bit "down", maybe a bit hurried, perhaps slightly tired, etc. There seems to be no one big reason.
This is exactly the kind of thing B2B Marcom practitioners need to watch out for. We simply can't make such videos and have huge impact.
Let me know your thoughts (comment - below).