Why Is Blogging Important?

Today I was asked, 

"Why Is Blogging Important?"

I replied:

Because:

• Time is important (time kills deals – people need to move fast)
• Competitiveness is important (customers must know more and move quicker than their competition)
• The Internet is important
• Search is important
• Google is important
• Baidu is important
• 3^rd-party endorsements are important (when I am forwarded, I win)
• Mobile is important (increasingly, people have no desks, they work on the fly, 24/7)
• Authenticity is important (no Madison Avenue spin-meisters, no stock photography, no spokesmodels)
• Brand & image are important (it’s not who you know, it’s who knows you!)
• Long-tail is important (people need highly-specialized wisdom on extremely specific topics)