We've all heard the saying, "People don't buy from companies, they buy from people." It's good to be seen as a personality. It builds trust, it speeds up relationship building.
I disagree slightly with the quote (above) because I feel companies have their own cultures and personalities. That said, they are driven by the personalities of the people within.
Going public with your personality has to be GOAL-driven. Don't just let us know that you like skiing and leave it at that. Sharing your personality is best done when it reflects both WHO you are and WHAT you mean to your audience.
Here is an example that I created. GOAL: Humorously (because Indium people are fun) depict Indium staff as being REALLY into our technology (because we are and because our customers want a vendor that is).
- Let me know how this works for you.
- Share examples of how YOU are injecting personality into YOUR B2B Marcom.